Greenstar Environmental Ltd (Greenstar) is set to become a major player in the industrial, commercial and domestic recycling industry as following its re-branding, it takes the first steps in a highly ambitious growth strategy.
Formerly Material Recovery Ltd, the adoption of the Greenstar brand brings the UK-based company into line with the ideals and identity of its popular Irish counterpart – with both companies being majority owned subsidiaries of Ireland-based NTR plc. But the re-branding is just the first step in a major growth plan that is already taking shape thanks to the recent purchase of Wastelink Services Ltd and RU Recycling Ltd.
The UK currently resides in the bottom three in the European recycling table.
As a recycling-led waste management company with an increasing infrastructure, Greenstar is in a strong position to help the UK address its tough recycling targets.
According to managing director, Ian Wakelin: "Over the last few years the management of waste and the development of recycling initiatives has become a big issue in the UK. Due to the increased value placed on corporate social responsibility, legislation and the continually increasing landfill tax, large companies and local authorities have had to evolve their waste management strategies – with many of them turning to Greenstar for our expertise and support. The Greenstar name is extremely well known in Ireland and by changing our name we are taking the first steps in creating a global brand, committed to delivering recycling-led waste management solutions." The first step in this growth strategy has involved the purchase of two companies well known for their recycling expertise, services and facilities.
The purchase of Wastelink has, overnight, turned Greenstar into one of the largest recycling-led waste management companies in the UK. As well as giving Greenstar more geographic options it also brings with it a host of capabilities within the industrial and commercial markets. Wakelin explains: "Industrial and commercial markets are really looking for a long term partner when it comes to waste management as well as one that can develop recycling-led strategies to help reduce costs. New legislation continues to evolve and make the pro-active management of waste a key issue as an example, with the WEEE directive just around the corner, companies are going to see even tougher regimes being introduced. With the purchase of Wastelink we have enhanced our existing capabilities and we can now offer and even broader single point of contact for all industrial and commercial waste customers."
The second acquisition, R U Recycling Ltd, further expands Greenstar’s ability to recycle post consumer domestic recyclables. R U Recycling currently operates a 50,000 tonne per year comingled Materials Recycling Facility (MRF) in Lancashire, working with 19 local authorities from around the UK. Following the acquisition Greenstar plans to open one of the UK’s largest domestic recycling facilities, close to the centre of Birmingham. With Greenstar’s existing Lincolnshire site the company will have access to three major recycling centres across the UK with the creation of more forming part of future plans.
Wakelin concludes: "The re-branding and acquisitions are just the first steps on an ambitious growth plan. Having the right services, the right people and the right facilities in place and utilising the best technologies available in the industry will put us well on the road towards creating a substantial recycling lead waste management business that will help the UK address what are set to become even more stringent recycling targets."
Source: http://www.greenstar.co.uk/news-greenstar_strategy.aspx
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